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A 3D ‘lifestyle simulator’ for mobiles, Avakin Life has a notable percentage of young teens among its 1.4 million daily users. But is the content really suitable for such an impressionable audience? With revealing outfits, suggestive dance moves and private chats with older users, it’s not difficult to see why at least one regional UK police force has already issued a safeguarding alert about the game.

It’s a game which prioritises physical appearances and material possessions. But that may be the least of Avakin Life’s issues. With a lack of age verification, players can easily pretend to be someone they’re not in this setting. Add in skimpy outfits, suggestive dancing and the facility to chat in private, and there’s a clear risk to the game’s younger teen users.